Our Origin Story

Who Are We?

We are a bunch of digital natives and believers who help clients with their Digital Presence, Storytelling and Marketing.

Our mission is to be Creative Partners to Brave Clients Around the Globe.

Our Founders – Manish Sinha and Shilpi Singh bring diverse experience and skillsets.

Manish is an adman turned creative entrepreneur with more than 20 years of communication and marketing experience. He is the co-founder of the $9bn unicorn – OYO Rooms.

Writer, poet, voice-over artist, Manish brings his multifaceted creativity to creative problem-solving.

Shilpi is a Leadership coach and DEI facilitator. Working with MNC companies across the globe.

She brings her nuanced understanding of the corporate world to deliver effective solutions to the startup and SME segment. She is amongst the Top 100 HR Influencers on Twitter in India.

How Do We Work

We work remotely from our homes, co-working spaces, forest lodge and 100-year-old bungalows.

The team is a mix of super experienced folks and digital natives who think and breathe in stories and reels.

Over the last year and a half, we have spread our wings from Ireland to Hong Kong, to the USA, France, Belgium and Hongkong!

How Are We Different

1. We are a Content Specialist Company. With access to a talent base of more than 800 young content creators – at S4 we can create multi-media rich content from technology to travel, fintech to fashion. In ALL Formats – think newsletters, case studies, videos, webinars, blogs, podcasts, social media posts – from Instagram to Pinterest, Twitter to Youtube!

2. We also have a HUGE Pool of Talented Freelancer that supplement the core team in designing UI/UX, making websites, graphic design, performance marketing and more.

We are Strategic Partners to our Clients. Our clients come to us for Marketing Strategy, Content Marketing, Building their Online Presence, Brand Identity, Influencer Strategy, Thought Leadership, 360 degree Social Media Marketing and Creative Solutions.

Pain Points We Address

Say you are a funded startup and have to grow Blazing FAST but do not (yet) have the necessary resources in-house / the marketing team is small; S4 can be your outsourced marketing team.
  • You have an awesome product but are really bad at storytelling and attracting the right customers. You do not know of the best practices and need some hand-holding / guidance on how to go about it. S4 can step in and Build, Operate. Transfer the marketing skill-sets.

  • Hiring a solid content strategist along with writers comes at a cost. S4 is an optimal option where you can outsource your content challenges without the high price tag of in-house hires and manage the same. This frees you to focus on your core business.

  • The existing in-house team does not have the time and skillsets to do Deep Research and bring out Thought-Provoking Content. S4 can be an add-on to the in-house team.

Why Us?

  • A combined experience of 60 + years with consumer-facing roles

  • Being a boutique studio, we are able to give quality time to all our clients.

  • Creating deep researched content that are vertical-specific

  • Flexible packages, Research team to back content, Design sense that meet international standards, Infinite passion in making customers succeed